An introduction on marketing services. This information is part of "A Basic Guide to Exporting" provided by the U.S. Commercial Service to assist companies in exporting.
Last Published: 10/20/2016
Because service exports may be delivered in support of product exports, you might find it sensible to follow the path of complementary product exports. For years, many large accounting and banking companies have exported by following their major international clients abroad and continuing to assist them in their international activities. Smaller service exporters who cooperate closely with manufacturing companies are operating internationally and aim to provide service support for those manufacturers abroad.

Also, your service company may seek affiliation with a foreign company. An agent, representative, or joint venture relationship could prove beneficial to your company. An indigenous service company already has knowledge of the applicable regulations and restrictions, as well as the identities of primary participants, potential clients, and competitors, and other aspects of marketing in a particular country. In addition, the indigenous company will have market research, exposure, and contacts that you can use to your advantage.

U.S. Commercial Service offices in foreign countries can also help you sell your services in specific markets. Many of the offices have local buyer-focused websites and social media networks that can promote your company.